But Sugar?! Really?!

We know what you’re thinking.

“Sugar? Really?”  As in, the single worst thing one can put in one’s body? The s-word?” This is the part where we wish we could hug each one of you and share fundamental differences between cane juice and refined sugar.Let's start by correcting a few of the common myths:

  • Cane Sugar is Cane Juice - FALSE
  • Sugarcane is Sugar - UNTRUE
  • Cane Water is Sugar Water - LIES AND DECEPTION!

Ok, but wait, then what is it?

Well, Cane Juice or Water is simply the water extracted from a stalk of sugarcane which has 80% water content. Cane Juice or Water is simply the water extracted from a sugarcane stalk. The “sugar” as we know in the U.S. is toxic, heavily processed with nutrients stripped away.

In short, Cane Water does not equal Sugar Water. People around the globe have been pressing the juice from sugarcane for centuries—drinking it straight, or sometimes adding natural flavors like lime or ginger. You know how powerful wheatgrass is, right? Well, sugarcane is (just another variety) also a type of grass, and its juice contains electrolytes, vitamins, amino acids, and phytonutrients—so it hydrates more effectively than water alone. Plus, we’ve added something we like to call “badass super botanicals”—which is a clever way to say “even more health benefits.”

The Story of Sugar in the West.

While we share Bhoomi’s story, it would be unfair to not discuss the tumultuous history of sugarcane in the west. To sum it up, sugar trade was grown on the back of slavery and oppression to fuel colonization, disenfranchizing communities of color across the world. Therefore, building a thriving sugarcane company is meaningless if we do not address this history and support communities of color, most importantly African American sugarcane farmers.

As a matter of fact, there were approximately 60 black sugarcane farmers in Louisiana in 1983, but today, there are only four. Why? How? Well, read this and learn more: HERE.


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